As Wi-Fi is increasingly enabled in-flight, we wonder if the potential for crowd-sourced content and advertising is being harnessed to its fullest. Instagram and Twitter users share regularly with air-travel hashtag memes and we’ve highlighted a few of our favorites.
Ever since I read about this hashtag, I always make a note of the airport carpet when I’m traveling. It’s a reality that can’t be unseen. I’m not ashamed to admit that many of the carpets that people tag as ugly, I actually find oddly beautiful.
Portland’s carpet is so popular it has dedicated Instagram and Twitter accounts (@PDXCARPET), a Facebook page, and a rival Twitter account for the newer carpet (@newPDXcarpet). You can even buy PDX swag: coasters, bike helmets, water bottles, coffee mugs, iPhone cases, and t-shirts.
Katie, Copy Editor
I like #airportlife since it brings back oddly fond memories of that period in my life where I would take the late bus to Montréal–Pierre Elliott Trudeau International Airport to sit at the bar and write my graduate dissertation all through the night. I guess that makes me an #avgeek too.
Jessica, Community Manager
I have to say my fav is #travelcat just because I can never get enough of cat photos on the Internet (I’m kind of addicted to the ‘Cat Saturday’ specials on theCHIVE app). Throw an international landmark in there and I’ll be your next loyal Instagram follower.
I honestly don’t have a favorite travel hashtag but if I did it would probably be something like #airportbar because you’ll always see someone drinking there, even if it’s 6 a.m. I guess it’s #5oclocksomewhere right?
Read more about “The Digital Power of Crowdsourcing” on page 100 of the August Marketing Issue.