APEX Editor's Blog

Earning airline points at a hotel stay is not a new benefit; many hotels and airlines have partnerships allowing accrual of points. For elite members of Delta’s SkyMiles programme and Starwood Hotels’ Preferred Guest (SPG) programme, however, things are about to get much more interesting. The two companies today announced a new Crossover Rewards programme, [...]

How was your flight? That used to be the first question people asked after you travelled at 35,000ft. But these days, airline passengers are increasingly volunteering the answer to this question even before being asked. And, if their pre-flight, in-flight or post-flight air travel experience isn’t up scratch, it’s not uncommon for them to air [...]

Many travel apps have attracted a huge fan base; users eagerly await every update that arrives with new features. Other apps have gone the way of the dodo, becoming a distant memory in ever-changing landscape of smart phone/ smart tablet usage. Only time and download benchmarks will tell us if travel apps have staying power, [...]

Inflight magazine publishers have been doing it for years – offering airlines a slice of the revenues generated from advertisements in the magazines they publish on their behalf. The inflight magazine model has proven to be a win-win-win for airlines, advertisers and passengers, as it puts products and services in front of some of the [...]

The introduction of Apple’s Passbook application has created waves throughout the travel industry. A highly touted feature in the iOS 6 keynote speech, Passbook is, quite simply, poised to change the way airlines and passengers interact. However, I recently had an experience with another mobile application while travelling, and I strongly believe it’s worth highlighting. [...]

Many places lay claim to being the beating digital heart of Europe. The UK’s “silicon roundabout” in the Old Street area of London has asserted its right to the title – with significant government backing – as has Berlin and several cities in Scandinavia. But, for one week in December, there is absolutely no question [...]