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How far can alliances stretch the boundaries to offer a seamless customer experience?

June 18, 2012

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Nearly 20 years ago major network airlines began aligning themselves in formal groupings to leapfrog their competitors and offer their customers truly global connectivity that was impossible for individual airlines to achieve on their own. The antitrust immunity granted to Northwest Airlines and KLM in 1993 ushered in a new era in commercial airline partnerships, [...]

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