APEX Editor's Blog

JFK airport in New York City used to be called Idlewild, but in anticipation of its revamped Terminal 4 opening later in May, Delta Air Lines is doing anything but idling about. A pop-up space is showcasing the expanded terminal and new passenger experience. Dubbed T4X, it is not just in Manhattan but key neighborhood [...]

Airlines that largely rely on slick advertising campaigns to convince travellers that their product is better than the next guy should prepare to up their game. The first and only travel site to rank billions of flights and connections worldwide based on what it calls “happiness factors” – such as seat size, entertainment, Wi-Fi, PED [...]

PHOENIX: US Airways admits it lags behind its peers in mobile technology, but aims to close that gap in the near future with the launch of a new mobile phone application for customers. The app would put the carrier on par with it US legacy airline rivals American, Delta and United who all presently offer [...]

Air Canada will become the first North American carrier to offer a truly distinctive premium economy offering when it rolls out the product on Boeing 777-300ERs. But the carrier is taking a measured approach in debuting this new class of service, which includes a dedicated cabin with wider seats and 7in more legroom. Speculation was [...]

Virgin Atlantic’s goal of finding a better partner has come to fruition. Delta Air Lines has agreed to acquire the 49 per cent stake of Virgin Atlantic currently held by Singapore Airlines. The $360 million deal, which is expected to close in late 2013, will also see the two carriers establish a joint venture on [...]

Assessing the viability of offering a first-class product in the future United Airlines has reached the same conclusion as other US carriers – demand for a deeply extravagant experience continues to wane as business-class satisfies the needs of most premium customers. United brings a somewhat different perspective to the evolution of first class. The carrier [...]

Airline passengers from around the world have voiced their opinions on the airlines that offer the best in passenger experience and in doing so have selected the winners of the 2012 Passenger Choice Awards, which were announced yesterday evening at the APEX EXPO. “The awards this year are the result of an impressive turnout on [...]

Back in the day, US carriers’ television commercials were incredibly memorable. Airlines used sex appeal, like National Airlines’ “I’m Nancy! Fly Me!”. They also used humour; who can forget the United Airlines commercial that showed a new flight attendant practicing her customer service skills on an empty plane? With the advent of the Internet, some [...]

United Airlines has joined a growing list of carriers in opting for a slimmer seat design, and has settled on Recaro’s award-winning economy-class seat, the BL3250 model, for its Airbus narrowbody fleet. The US major aims to cut fuel burn with the lightweight seats, and bolster the revenue generating capabilities of each aircraft by squeezing [...]

Gogo has scored its first airline customer for transoceanic inflight Internet service after inking a major deal with Delta Air Lines to fit the carrier’s long-haul international fleet of 150 aircraft with Ku-band satellite-supported connectivity systems. The carrier’s long-haul fleet includes Boeing 777, 767, 747, Airbus 330 and transoceanic Boeing 757 aircraft. Gogo and Delta [...]