Tag Archives: content

Spafax to Open “The Hub” Lab in Hollywood


Spafax announced on Monday that they will be moving their content production team from their current offices in Orange, California to a new, best-in-class HD post-production lab in Hollywood to better serve their global content delivery needs for the digital age.

By April 2015, all of Spafax’s US-based technical services will operate out of two buildings on the Sunset Gower Studios Lot, although the new studios will officially open on October 6, 2014.

The Hub will be home to a technical services team of 25 who will manage file delivery, editing, subtitling, captioning, and video and audio encoding and duplication for Spafax’s global clientele. This fully automated digital workflow facility, housed within “the heart of the World’s Content Capital,” according to Spafax CEO Niall McBain, also provides The Hub with convenient access to the area’s ample production amenities - including 23 stages and over 700,000 square feet of production support space, recording studios and viewing theaters.

The new facility will service Spafax’s 25+ major airline clients – including British Airways, Air Canada, Singapore Airlines and Cathay Pacific, among others – to efficiently program, license and deliver their IFE content to any platform including IFE, wireless, streaming, mobile and social media.

Sunset Gower Studios is Hollywood’s oldest independent film lot, and the original home of Columbia and Warner Bros. It currently houses the post production facility for Technicolor, along with numerous commercial, television and feature film productions.

Spafax’s client services, administration and agency teams will continue to be based in Orange, CA.

AIX in Conversation: Jorg Schiffman, IFE Services

Jörg Schiffman
Commercial Director
IFE Services

After talking with Jörg, we’re happy to see that the industry in general is starting to think about wireless solutions from a passenger’s perspective and looking into software solutions for airlines. He also brings up some interesting points regarding the future of content.

 Are movies and TV content still suitable for being the only content available? I don’t think so.

“Right now the market is dominated by suppliers coming in and saying, ‘wireless streaming is cheaper than an embedded system and that’s why you have to buy it as an airline.’ The question is what are they going to do with it long term? Even if it’s cheaper, it still costs. How can you attract the customer to pay for it, or even get advertisers on? We need to find some revenue models for the systems. That’s something that’s starting here actually – more companies looking into software solutions, rather than only hardware solutions. I think that’s a step in the right direction. This takes us to the content side as well, of course. Content has to change in the future. The main targets for wireless streaming systems are short or medium haul planes, with average flight times between 2 – 4 hours. Are movies and TV content still suitable for being the only content available? I don’t think so. More interesting in the future will be to offer different types of content, especially interactive material where the passenger can communicate with whatever is streaming. Airlines can align content with their own self-promotion, with duty/freeproducts that can be bought on board, or even promote future vacations or trips for the passenger. Advertising now is not just a spot of 30 seconds but could be the entire contents of the aircraft, where the passenger will find it interesting to contribute and communicate with targeted material.”