The Canadian low-cost carrier already offers a vast array of buy-on-board (BOB) meals and snacks via its inflight menu. But under this new trial, passengers travelling from Toronto on flights of 2.5 hours or longer (that’s 35 destinations folks) can order and pay for their meals at menu.westjet.com in advance of the flight.
“Simply select your flight details and date, add in your name, select the meal option, add in the payment details and voilà you have just pre ordered a meal and it will be delivered straight to your seat during your flight,” says WestJet spokeswoman Jennifer Sanford.
The trial includes some new additions to the menu (including a vegetarian option). Passengers can select a smoked meat sandwich; an Asian vegetable wrap; a ham and Swiss cheese croissant; turkey brie on a cranberry multigrain bun; or a deluxe cheese tray complete with a premium Lindt chocolate.
All items are priced at C$6.00 each, which is slightly cheaper than similar products that feature in Westjet’s extensive BOB menu.
Passengers have taken to the news positively explains Sanford. “We’re excited to see guests taking advantage of this new offer – an offer we believe is directly in line with WestJet’s commitment to deliver a great guest experience.”
The bonus about this service is the flexibility that it offers. If a passengers changes his or her mind prior to departure (and give the airline at least 48 hours notice) they can change their meal option.
Rest assured if you miss your flight due to carrier error or your order is not delivered correctly you are entitled to a full refund.
In offering this service, WestJet joins a growing list of airlines that in recent months have moved towards pre-purchase meals as a way of ensuring passenger satisfaction whilst bolstering ancillary revenue streams.