The Hajj kit contains alcohol-free liquid soap, a prayer mat and an electronic tally counter used to keep a count of prayer recitals. The kit, which is handed out to all passengers on the special flights to Mecca, also contains a shoe bag, a pair of socks and a valuables holder. The slightly smaller Umrah bag contains a shoe bag, tally counter, prayer mat and socks.
FORMIA brand and marketing specialist Florencia Pascual says the pilgrimage kits are “just for Turkish Airlines at the moment”. Turkish is the company’s biggest customer.
Another kit specifically designed with cultural requirements in mind is FORMIA’s economy class kit for Korean Air, which contains a pair of foldable slippers.
While most economy class amenity kits contain a pair of socks at best, providing slippers is viewed as “an important hospitality thing” in Asia, says Pascual. “Even at the lower budget end we try to find added value in our products,” she adds.
The Hajj kit has won the “Most Innovative Kit” recognition at the Travel Plus Awards.