APEX Editor's Blog

There are plenty of tales lamenting the race to the bottom in amenities and service for passengers in the United States. But that is not the entire story. Indeed, there are some markets where competition amongst carriers is working to increase the options available to travellers. Not only are there more choices now in these [...]

These days it seems as if more and more airlines are opting to offer a 31in seat pitch in the economy class cabins of their long-haul aircraft (or perhaps worse still, ultra-skinny seat width). But don’t lump Oman Air into that bunch; the Muscat-based carrier’s Airbus A330s, which are configured 2-4-2 in economy, feature seats [...]

Once American and US Airways combine to produce the “new American”, inflight product is set to take on an unprecedented eminence as a distinguishing competitive factor among the country’s big three carriers. Current US Airways CEO and future chief of the merged American Doug Parker stressed the new paradigm during the recent Phoenix Sky Harbor [...]

Air travel in the 1950s and 1960s used to convey a sense of wonder and awe. It was glamourous and exciting. Hollywood stars would be photographed stepping out of an aircraft looking flawless despite having flown for hours across continents, over oceans. This era is often referred to as the “golden age” of flying. Today, many [...]

With over 200 world-class vendors in attendance at this year’s World Travel Catering & Onboard Services Expo (WTCE) in Hamburg, Germany, there was no shortage of well-established brands on display. But only one company, John Horsfall, can claim to have been in the luxury travel business for 150 years. To put it in perspective, John [...]

Normally, you’d have to purchase an actual ticket to experience the unparalleled luxuries of flying first class in a Singapore Airlines A380. But, if you were lucky enough to score an invite to last Saturday’s SIA- and AirlineReporter.com-hosted plane spotting event at LAX, this time, all you had to pay for was your parking. Set [...]

After unravelling their product offerings for the last few years to combat volatile fuel prices and build steady flows of ancillary revenues, many airlines are going back to the future by rebundling offerings in an effort to simplify the booking process for customers who have grown frustrated at having to navigate through the numerous add-ons [...]

PHOENIX: US Airways could receive a small kickback from the sale of ‘red flower’ organic wellness products featured in the new amenity kit available for customers travelling in the carrier’s Envoy international business class beginning in July. Each kit will feature a romance card containing a code that passengers can use on the red flower [...]

After introducing its flagship Boeing 777-300ER on flights between DFW and Sao Paulo 31 January, American Airlines put the aircraft into service on flights to London Heathrow (LHR). The APEX editor’s blog was invited on a recent 777 flight to London to sample the upgrades from the vantage point of a Zodiac Sicma business class seat. [...]

A company that pioneered the ‘sous vide’ cooking technique for food served on board aircraft is ready to expand its operations under a new partnership with gate gourmet parent gategroup. Traditionally meat for onboard meals is cooked and then sliced, but with the sous vide process, Cuisine Solutions cut and slowly cook each slice individually. [...]