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Singapore Airlines joins Cathay Pacific in upgrading regional subsidiary airline product

January 10, 2014

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SINGAPORE: Singapore Airlines is following Cathay Pacific in upgrading its regional subsidiary’s product in order to create a more seamless passenger experience between long-haul and short-haul flying, unlike the case in some other regions, such as Europe. The upgrades bring needed sophistication to the regional units that fell behind their parent company’s benchmark-setting standards. With […]

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Industry experts share how to customize content for Chinese airline market

November 7, 2013

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Although I missed most of Tuesday’s early morning session on Localizing the Airline Passenger Experience at the APEX Asia Educational Event in Shanghai I was able to huddle with one of the panelists, Dominic Green, the senior director, content from Thales Avionics and APEX executive director, Russ Lemieux afterwards for a quick rundown of how […]

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New point pooling option at JetBlue could be appealing to “Mint” customers

October 18, 2013

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JetBlue recently capped off a busy few months with a significant change in its frequent flyer programme –TrueBlue – by allowing families to pool points as a means to accelerate points accumulation. Creation of the pooling option follows buzz generated by the unveiling of JetBlue’s new premium cabin – dubbed Mint– set to debut in […]

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LiveTV kicks off the APEX EXPO on a high note with long-awaited STC approval for Ka-band connectivity

September 11, 2013

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LiveTV is heading into this year’s APEX EXPO armed with FAA STC approval for Ka-band satellite connectivity. It’s a hard-won milestone that moves the company and its owner JetBlue one step closer to putting their claims of Ka supremacy to the test in a real-world, in-flight environment. During last year’s Expo LiveTV generated buzz at […]

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LAN unfolds new IFE content strategy by more than doubling its movie selection on widebodies

August 7, 2013

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Latin American carrier LAN has upped the competitive ante in inflight entertainment options in the region by expanding the movie selections available on its widebody aircraft from 45 to 110. The new content, which features 12 blockbuster films, eight recent releases, a selection of 10 best Latin American films and 80 other movies, has been […]

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JetBlue takes new approach to premium travel with private option on Airbus A321s

August 4, 2013

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Just two months ago it was revealed that JetBlue would install mini-suites on its Airbus A321 planes serving premium transcon routes beginning in May 2014. Since that time there has been much speculation about what the seats will actually look like and what other features the service might offer. Some of the answers were given […]

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Southwest CEO eyes potential additional investment in bandwidth

January 21, 2013

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Southwest Airlines is examining tweaks to bandwidth availability as it begins to promote its inflight Wi-Fi and streaming television options more aggressively. “We may need to either with our partner make more investments for bandwidth, or we may have to consider some tweaks,” Southwest CEO Gary Kelly told a group of investors in late 2012. The study […]

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Air New Zealand’s Hobbit-themed 777 touches down at LAX to the delight of AvGeeks, Tolkien enthusiasts and movie lovers

November 25, 2012

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Hang onto your rings, Halflings, Air New Zealand, the official airline of Middle-earth, has outdone itself once again. Hot on the heels on the carrier’s hugely-popular Hobbit-themed inflight safety video, “An Unexpected Briefing” – which has been viewed by almost 10 million potential passengers on YouTube alone – Air New Zealand dazzled plane spotters, J.R.R. […]

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