Virgin America was given the highest honor at the 2013 Passenger Choice Awards with the airline taking home the Best Overall Passenger Experience award. Additionally, companies were recognized for innovation as part of the Avion Awards, and two APEX members were honored for their contributions to the passenger experience industry.
The awards program takes the flight experience directly to the passengers, who can rate their travel experience year-round by way of an online survey at www.passengerchoiceawards.com. Results are tabulated by consumer measurement and information leader, the Nielsen Company.
“This year’s program has seen the most impressive turnout yet, and we have winners from every corner of the globe,” says Dominic Green, APEX Events & EXPO chair and senior director, content business at Thales Avionics. “We congratulate the winners of the 2013 Passenger Choice Awards and remind passengers that this contest is open year-round. Fill out the survey every time you fly!”
The 13 categories of awards ranged from best entertainment options and inflight publication to best overall. In its fourth year, the Passenger Choice Awards are recognized as a leading way to measure industry excellence and to garner direct passenger feedback.
Also at the ceremony, APEX members honored their own. Patrick Brannelly, Emirates, was presented the Lifetime Achievement Award for his work with the association and the industry.
Michael Childers, Lufthansa Systems, was given the Outstanding Contribution Award, which recognizes industry innovators.
The winners of the 2013 Passenger Choice Awards are:
Best Overall Passenger Experience – VIRGIN AMERICA
Best in Region: Africa – ETHIOPIAN AIRLINES
Best in Region: Americas – VIRGIN AMERICA
Best in Region: Asia and Australasia – GARUDA INDONESIA
Best in Region: Europe – VIRGIN ATLANTIC
Best in Region: Middle East – EMIRATES
Best Inflight Publication – TACA INTERNATIONAL AIRLINES
Best IFE User Interface – VIRGIN ATLANTIC
Best Inflight Connectivity & Communications – NORWEGIAN AIR SHUTTLE
Best Inflight Video – TAP PORTUGAL
Best Cabin Ambiance – SWISS
Best Food & Beverage (in conjunction with the International Flight Services Association) – TURKISH AIRLINES
Best Ground Experience – VIRGIN AMERICA
Receiving the 2013 Lifetime Achievement Award was Patrick Brannelly, Emirates.
The 2013 Outstanding Contribution Award was presented to Michael Childers, Lufthansa Systems.
APEX also recognized two member companies for innovation and contribution to the industry with the annual Avion Awards. These awards were judged by industry peers and members of the media.
Avion Award: Best Single Achievement in Passenger Experience: Delta Air Lines: The Sky Deck
Avion Award: Best Achievement in Technology: AKQA: Fly Delta App for iPad
And new to the APEX Awards Ceremony was the Newcomer of the Year Award, presented to a new association member company. The award was presented to SmartTray International.