What is it about air travel that gets passengers so riled up these days? Is it the super-tight seating in some economy class cabins? Is it the scramble to secure overhead bin space, or the feeling of being ‘nickled and dimed’ to death by certain carriers that charge fees, fees and more fees? Is it the customer service received pre-flight, in flight or post flight? Whatever the reason, most air travellers (barring perhaps the most resilient avgeeks) indulge in the occasional moan and groan about airline service.
But if you’re an avid user of social media, you also know that when an airline gets it right, passengers don’t hold back with their praise and thanks, and spread much love about the carrier to their networks. In so doing, they become brand ambassadors for the airline.
Outside of social media, however, there is another avenue to tell the world about your favourite airlines – the Passenger Choice Awards, which have rapidly distinguished themselves as the airline industry’s foremost honour, as they represent the opinions of YOU, the passenger.
Your opinion counts, and can help drive innovation in air travel. That’s why I urge you to take just a few minutes out of your day to fill out the survey, which can be accessed 24/7 all year round.
The Passenger Choice Awards are entirely independent of any commercial influence; all responses are independently tabulated by the Nielsen Company.
This year’s winners will be announced at a gala at the Airline Passenger Experience Association (APEX) annual conference and exhibition on 17-20 September in Long Beach, California. CBS News travel editor Peter Greenberg, pictured right with two ‘Pan Am’ stewardesses, emceed last year’s event.
“The Passenger Choice Awards are designed not only to recognise and to reward the airlines for their continued service and innovation but to also give a voice to airline passengers,” said Linda Palmer, former senior VP, Walt Disney Studios Motion Pictures Non-Theatrical.
Listen to the lady, folks. We’ve got a voice! Let’s use it!
May 4, 2012
APEX, Content, IFEC, Inflight Services, Interiors, Opinion, Passenger, Pre/Post-Flight