APEX Editor's Blog

We all know what social media is, right? At a personal level it’s a way of connecting with our friends, family and those with whom we share an interest. And at a corporate level, it’s a tool of the marketing department to boost customer acquisition and retention and – if you’re a really advanced company [...]

Back in January, Kansas City, Missouri-based architecture and engineering firm HNTB Corporation released a study that found about 44 per cent of passengers see the air travel experience as stressful, while 41 per cent find it frustrating. A big point of contention, according to the study, are the queues at airport security checkpoints. If you [...]

Aircraft interiors specialist and engineering firm Jamco America was recently selected as an A350 XWB ‘Airbus Contracted Supplier’ (ACS) for premium seating products, becoming the second supplier – after EADS Sogerma – to be tapped by the European airframer to provide such seats for the new widebody. The agreement, inked after several months of negotiations, [...]

In recent years, the amount of information that has become accessible to the public has changed the way we live our lives. One shining example of our newfound ‘information pipeline’ are smart phones and the applications they run. Airlines that understand passengers’ craving for information have developed applications that are capable of making the pre-flight, [...]

Earlier this year US carriers touted their ability to turn profits in 2011 despite the fact that fuel expenses mirrored the record highs of 2008. But growing uncertainty of where the price of fuel would settle in 2012 belied such celebrations. A choppy economic recovery is increasing uneasiness over the ability of airlines to remain [...]

When I picture flying with children I always think about comedian Bill Cosby’s famous skit about a child named Jeffrey. “I remember his name not because he told me ‘I’m four years old’ but because Jeffrey’s mother said his name all 2,500 miles of the trip,” quipped Cosby. Let’s face it. Nobody wants to be [...]

Canadian low-cost carrier WestJet has hinted it is close to unveiling the path it plans to pursue in the future for in-flight connectivity, and reveals it is studying seat density on its Boeing 737 fleet. WestJet in 2005 debuted JetBlue subsidiary LiveTV’s system, which was designed to offer free live television and a premium service [...]

We’ve all been there — our laptop/smart phone/iPad is running on fumes after a flight or a long delay and we’re desperate to find a power outlet. How many times have you seen or been that traveller looking for an elusive outlet? Many terminals were built in an era where there wasn’t this incessant need [...]

MONTREAL, CANADA: Advanced Inflight Alliance (AIA) group member DTI Solutions has developed a new inflight wireless IFE portal, which will be imminently flight-tested on board an undisclosed airline. In so doing, DTI believes it is the first Content Service Provider (CSP) in the world to launch its own wireless IFE solution. A software solutions expert, and [...]

Imagine feasting on fresh, local, organic produce, whilst sipping a freshly brewed cup of percolated coffee. You won’t find freeze-dried coffee or “Pringles snacks” at Kullaflyg, a small airline operator in the south of Sweden that is offering what could very well be one of the finest organic menus passengers will encounter in economy class. [...]